I'm a former athlete that loves to build athletic brands.
About Me
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Brand Identity
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Uniform Design
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Typography
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Social Media Direction
It all started by reimagining what Boise State football would look like in an orange jersey back in 2004. From there, I grew up and my concepts grew up. From messing around with simple Wikipedia illustrations of uniforms to upgrading to templates to finally making my own templates. From there, it was just a hobby as I continued redesigning my way through the major sports leagues.
Around my sophomore year of high school, I realized that this could become a career. With that in mind, my focus began to shift. I shifted from "how can I make the coolest jersey?" to "how can I tell the best story?", "how can I tell a unique story?".
All these projects are deeply conceptual, but each one took time, effort, planning and execution. All my future clients would get the same treatment.
After 6 long years of college, I've finally accomplished getting that elusive degree and am ready to chase my dreams.
Not even a collapsed lung or appendicitis could slow down my creative drive. It drove my family crazy and impressed the nurses and doctors.
I've surrounded myself with a good team. Not necessarily the most creative group, but they're definitely a great support system.
